Company News, Financial News

Edgewell Acquires Cremo

Fast-growing masstige brand sells men's grooming products and fragrances.

Edgewell Personal Care Company has entered into a definitive purchase agreement to acquire men’s grooming company Cremo in an all-cash transaction at a purchase price of $235 million.   Cremo is a fast-growing masstige brand in men's grooming that offers a complete line of beard, hair, shave prep and skin care products. Edgewell says the acquisition expands its portfolio of “insurgent brands such as Jack Black and Bulldog, by uniquely serving specific consumer profiles, and therefore i...

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